How It Works Revenue Model Who We Serve Pricing Get Started
Custom Software for Small Businesses

Custom software that runs
your business —
built for you.

We build custom booking and payment software for small businesses — so your clients book directly with you, you keep more revenue, and your operations run on autopilot.

Get My Software Built See how it works →
$500
One-time setup.
No ongoing fees to us.
3.5%
Platform fee paid by
your clients, not you.
~$8K
Avg. saved per year
vs. third-party platforms.
TrulyForged

Custom software, built to last

⚓ Charter Captains
💆 Massage Therapists
🏡 Vacation Rentals
🌿 Lawn Care Services
🎣 Fishing Guides
💅 Salons & Spas
🏕️ Glamping Sites
🐾 Pet Services
🏘️ Property Managers
🚤 Boat Rentals
⚓ Charter Captains
💆 Massage Therapists
🏡 Vacation Rentals
🌿 Lawn Care Services
🎣 Fishing Guides
💅 Salons & Spas
🏕️ Glamping Sites
🐾 Pet Services
🏘️ Property Managers
🚤 Boat Rentals
How It Works

We build it. They book it.
You stay in control.

Every TrulyForged platform is built from scratch for your business — not a template. We handle the tech, design, payments, and setup so you can focus on what you do best.

01
Discovery Call
A real conversation about your business, your clients, and your goals. No generic intake forms — we figure out exactly what your platform needs to convert browsers into paying customers.
02
Custom Website Build
Our team designs and builds your branded site on your own domain from the ground up. You review and approve before anything goes live.
03
Booking & Payment Setup
We integrate your real-time availability calendar, Stripe payment processing, automated client confirmations, and your cancellation policy. Fully tested before launch.
04
Launch & Ongoing Support
Your platform goes live and starts collecting direct bookings and payments. We stay on for support, updates, and improvements as your business grows.
On $80K annual revenue
Third-Party Platforms
TrulyForged
Their platform fee
3% (~$2,400)
$0
Client fee (hurts conversions)
14% (~$11,200)
3.5% (guest-paid)
You own your brand
✗ No
✓ Yes
Direct guest relationship
✗ No
✓ Yes
Owner nets annually
~$66,400
~$74,800
Annual savings
—
~$8,000 / yr
Our Revenue Model

Transparent by design.
Aligned with your success.

We make money when your clients book — not from you. Here's exactly how it works and what it looks like at scale.

💰
Setup Fee
$500
Collected before work begins. Covers discovery, design, build, and launch. You pay once — we deliver a complete custom booking platform.
📈
Platform Fee
3.5%
Added at client checkout automatically via Stripe Connect. Deposits to our account on every transaction — you never see it or touch it.
🌐
Annual Domain Fee
$25/yr
Billed annually to cover your domain renewal. Should you ever discontinue services, your domain is transferred to you — no holdbacks, no hassle.
Who We Serve

Built for every kind of
service business.

If clients need to book it, we'll build the system to make it seamless — no matter your industry or location.

⚓
Charter Captains & Guides
Fishing charters, sailing trips, diving excursions, kayak tours. Get a professional booking platform that fills your calendar, handles deposits, and sends automated client confirmations.
🏡
Short-Term Rental Owners
Beach houses, mountain cabins, desert retreats, lakefront cottages. Stop paying third-party listing fees and own your direct booking channel completely.
🏘️
Long-Term Landlords
Single units or full portfolios. Collect applications, manage agreements, and accept recurring payments — all from your own branded platform.
🌿
Recurring Service Businesses
Massage therapists, lawn care companies, salons, spas, pet groomers, personal trainers. Recurring clients, repeat bookings, automated billing — we handle it all.
✨
Any Booking-Based Business
If your business takes bookings, we can build around it. From one-time appointments to recurring weekly services — if clients need to schedule and pay, we'll make it seamless.
Pricing

Simple, transparent pricing.

No monthly fees — ever. A one-time setup fee gets your site built and launched. After that, you pay just $25/yr for domain renewal — or nothing if you already own your domain. Our 3.5% platform fee is added at client checkout and paid by the guest, keeping your ongoing costs minimal and predictable. Stripe's standard payment processing fee of 2.9% + $0.30 per transaction is also passed to the guest and shown transparently at checkout.
Best for Most Businesses
Standard
$500
one-time setup · zero monthly fee to owner
Everything most service businesses need to launch a professional direct booking platform and start keeping more of what they earn.
  • Custom branded website
  • Real-time availability calendar
  • Secure online payment processing
  • Automated booking confirmations
  • Cancellation policy integration
  • Your domain, your brand
  • SSL & hosting included
  • 3.5% platform fee (guest-paid)
  • 2.9% + $0.30 Stripe processing fee (guest-paid)
  • Built-in business reporting dashboard
  • $25/yr domain renewal (waived if you bring your own)
Get Started
Custom
Let's Talk
tailored to your business requirements
For businesses with more complex needs — multiple staff, recurring billing, subscription plans, or anything that goes beyond a standard booking flow.
  • Everything in Standard
  • Multi-location or multi-staff support
  • Seasonal & custom pricing rules
  • Recurring billing & subscription plans
  • Automated invoicing & payment collection
  • Client management & CRM integration
  • Automated appointment reminders
  • Advanced analytics & custom reporting
  • Owner dashboard & reporting
  • Dedicated account manager
Contact Us
Client Protections

You own your site.
Always.

✓
Your domain, your brand
Every platform lives on your own domain. Clients see your brand, not ours. We charge a flat $25/yr to cover renewal — and if you ever leave, the domain transfers to you, guaranteed.
✓
Payments route directly to you
We use Stripe Connect so client payments deposit directly into your Stripe account. Our 3.5% is split automatically — you never handle our portion.
✓
No surprise lock-ins
We ask for a 12-month initial term so we can deliver real results. After that, 30 days notice to leave — and your domain transfers to you, always.
✓
Chargeback protection built in
Every booking generates a confirmation email with your cancellation policy attached. A clear paper trail protects you and your clients through Stripe's built-in dispute tools.
✓
Built-in business reporting
Your admin dashboard includes revenue summaries, booking counts, cancellation rates, and top client reports — all pulled from your own data. No third-party tools, no extra fees.
No Hidden Fees. Ever.
Every charge that flows through your booking platform is clearly disclosed to your clients at checkout. You'll always know exactly what you're earning — and so will they.
Your setup cost
One-time, agreed upfront
Your ongoing cost
$25/yr domain renewal only
Platform fee (guest-paid)
3.5% per booking
Payment processing (guest-paid)
2.9% + $0.30 per transaction
Payments to you
Deposited directly, automatically
Manual invoicing
None — ever

Have questions about how fees work before you commit? We'll walk you through everything on your discovery call — no pressure, no surprises.

Let's Build Together

Ready to get your business
TrulyForged?

Tell us about your business and we'll reach out within one business day to schedule your free discovery call. No obligation, no hard sell — just a real conversation about what your platform needs.

Tell us about your business and we'll reach out within one business day to schedule your free discovery call. No obligation, no hard sell — just a real conversation about what your platform needs.

Request My Free Consultation →

$500 setup fee collected after consultation and mutual agreement to move forward. No surprises.

Prefer to reach out directly? Email us at Consult@TrulyForged.com